A cut above: "A cut above
The Boeing 787 has forced Airbus to reinvent its A330 as the A350 long-range twinjet family. And the manufacturer is convinced that the �4 billion it is spending will enable it to create a more than worthy rival
To the uninitiated, the A350 may seem like a knee-jerk reaction from Airbus to tackle the Boeing 787 with a warmed-over A330. The truth, however, is that the European manufacturer has been pushed by the market into spending �4 billion ($5 billion) to re-invent the current benchmark long-haul 250-seater as a demonstrably better aircraft than its predecessor in every measurement.
Not only is Airbus confident it can match Boeing's promises for the all-new 787 with a derivative aircraft, but it is also sizing the larger member of the two-model twinjet family to attack the smaller 777 model � the -200ER � by offering similar capacity and performance for a much lower cost per seat. 'We are positioning the 300-seat A350�900 to be a 777-200ER killer, because we are pushing the technology into an area our competitor did not want to go,' says A330/A340/A350 programme manager Olivier Andries.
He says Boeing is under pressure from some potential customers � notably Emirates � to make the stretched 787-9 big enough to replace the 777-200ER. So far, the US manufacturer has politely declined requests to create an in-house successor to a design that has been production for only 10 years.
When Airbus began serious studies into an A330-based counter-attack to the 787 last year, it started with a fairly simple derivative that would have retained much commonality with the A330/A340 family. � but the market told Airbus to try harder.
Speaking at the formal unveiling of the A350 last December, however, Airbus chief commercial officer John Leahy revealed that the launch conf"